Content scraping (aka web scraping, web harvesting, web data extraction, and so forth) is the process of copying data from a website. Content scrapers are the people or software that copy the data. Web scraping itself isn’t a bad thing. In fact, all web browsers are essentially content scrapers. There are many legitimate purposes for content scrapers like web indexing for search engines, for instance.

The real concern is whether the content scrapers on your site are harmful or not. Competitors may want to steal your content and publish it as their own. If you can distinguish between legitimate users and the bad guys, you have a much better chance of protecting yourself. This article explains the basics of web scraping, along with 7 ways you can protect your WordPress site.

Types of Content Scrapers

There are many different ways content scrapers go about downloading data. It helps to know the various methods and what technology they use. Methods range from low tech (a person manually copying and pasting), to sophisticated bots (automated software capable of simulating human activity within a web browser). Here’s a summary of what you may be up against:

  • Spiders: Web crawling is a large part of how content scrapers work. A spider like Googlebot will start by crawling a single webpage, and go from link to link to download web pages.
  • Shell Scripts: You can use the Linux Shell to create content scrapers with scripts like GNUs Wget to download content.
  • HTML Scrapers: These are similar to shell scripts. This type of scraper is very common. It works by obtaining the HTML structure of a website to find data.
  • Screenscrapers: A screen scraper is any program that captures data from a website by replicating the behavior of a human user that is using a computer to browse the internet.
  • Human Copy: This is where a person manually copies content from your website. If you’ve ever published online, you may have noticed that plagiarism is rampant. After the initial flattery goes away, the reality that someone is profiting off your work sets in.

There are many ways to do the same thing. The categories of content scrapers listed above is by no means exhaustive. Additionally, there is lots of overlap between categories.

Tools Used by Content Scrapers

There are a variety of content scrapers available, as well as a variety of tools to help the web scraping process. Some expert organizations also exist that offer data extraction services. There is no shortage of tools content scrapers can use to get data.  These tools are used by hobbyists, and professionals for a range of different purposes. Many times you can download a bundle full of tools like Beautiful Soup, a Python package for parsing HTML and XML documents. Below are a few tools commonly used by content scrapers.

  • cURL: This is part of libcurl, a PHP library for making HTTP requests.
  • HTTrack: A free and open source web crawler that downloads websites for offline browsing.
  • GNU Wget: A tool for downloading content from servers via FTP, HTTPS, and HTTP. Get it free from GNUs website.
  • Kantu: Free visual web automation software that automates tasks usually handled by humans such as filling out forms.

7 Ways to Protect Your WordPress Site from Content Scrapers

The administrator of a website can use various measures to stop or slow a bot. There are methods that websites use to thwart content scrapers, such as detecting and disallowing bots from viewing their pages. Below are 10 methods to protect your site from content scrapers.

1. Rate Limiting and Blocking

You can fight off a large portion of bots by detecting the problem first. It’s typical for an automated bot to spam your server with an unusually high number of requests. Rate limiting, as its name would suggest, limits the server requests coming in from an individual client by setting a rule.

You can do things like measure the milliseconds between requests. If it’s too fast for a human to have clicked that link after the initial page load, then you know it’s a bot. Subsequently block that IP address. You can block IP addresses based on a number of criteria including their country of origin.

2. Registration and Login

Registration and Login is a popular way to keep content safe from prying eyes. You can hamper the progress of bots that aren’t able to use computer imaging with these methods. Simply require registration and login for content you want only for your viewers. The basics of login security apply here. Keep in mind that pages that require registration and login will not be indexed by search engines.

3. Honeypots and Fake Data

In computer science, honeypots are virtual sting operations. You round up would-be attackers by setting traps with a honeypot, to detect traffic from content scrapers. There are an infinite number of ways to do this.

For example, you can add an invisible link on your webpage. Next create an algorithm that blocks the IP address of the client that clicked the link. More sophisticated honeypots can be tough to setup and maintain. The good news is that there are lots of open source honeypot projects out there. Checkout this large list of awesome honeypots on github.

4. Use a CAPTCHA

Captcha stands for Completely Automated Public Turing test to tell Computers and Humans Apart. Captchas can be annoying, but they are also useful. You can use one to block areas you suspect a bot may be interested in, such as an email button on your contact form. There are many good Captcha plugins available for WordPress, including Jetpack’s Captcha module. We also have an informative post on The Benefits Of Using CAPTCHA In WordPress you should probably check out.

5. Frequently Change the HTML

This can mess with content scrapers that rely on predictable HTML markup to identify parts of your website. You can throw a wrench into this process by adding unexpected elements. Facebook used to do this by generating random element IDs, and you can too. This can frustrate content scrapers until they break. Keep in mind that this method can cause problems with things like updates and caching.

6. Obfuscation

You can obscure your data to make it less accessible by modifying your site’s files. I have come across a handful of websites that serve text as an image, which makes it much harder for human beings trying to manually copy and paste your text. You can also use CSS sprites to hide the names of images.

7. Don’t Post It!

The real world is your best bet when it comes to encryption. If you have information you absolutely need to be private, don’t put it on the internet. Not putting the information on the internet is truly the only way to keep your content safe. While the methods we mentioned here are all effective ways to prevent content scrapers from stealing your data – there are no guarantees. These methods make it more difficult, but not impossible.

Wrapping Up

Some security measures affect user experience. Keep in mind that you may have to make a compromise between safety and accessibility. It’s best to go after the low hanging fruit first. In many cases, you can find a plugin to help. Security plugins like WordFence, and Sucuri can automate rate limiting and blocking, among other things. The most effective methods I have come across involve:

  • Using honeypots
  • Obfuscating the code
  • Rate limiting and other forms of detection

There are no bulletproof solutions to protect your site from content scrapers. The evolution of more sophisticated content scrapers arose as a response to savvy webmasters. It’s a back and forth battle that has been going on since the early 1990’s. Scrapers can fake nearly every aspect of a human user, which can make it difficult to figure out who the bad guys are. While this is daunting, most of the content scrapers you will deal with will be basic enough to easily stop.


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