There are plenty of niche-specific WordPress themes out there. If you need, you can easily find themes dedicated to specific topics like educationtravel, and tons more. But what if you want something a little more flexible? That’s where multipurpose WordPress themes come in.

You can use multipurpose themes across a huge array of verticals. That means you can invest in one single multipurpose theme and use it over a variety of personal or client projects.

But nowadays, everyone and their mother are calling their themes multipurpose. So how can you separate the wheat from the chaff? Easy – with this list of the best multipurpose WordPress themes.

The 20+ Best Multipurpose WordPress Themes for 2017

While choosing what I think are the best multipurpose WordPress themes, I focused on a few key criteria:

  • Sales/download numbers (when available): I view it as a positive when a theme is popular. It usually means a more vibrant community and offers a good indicator that the theme will continue to receive support and updates.
  • Reviews/star rating (when available): obviously, good ratings are always a positive sign.
  • Adherence to modern design standards: that is, things like following responsive design principles, modern aesthetics, etc.
  • Ease of using it as a multipurpose theme: I like when multipurpose themes include templates or demo content that makes it easy to use the theme across a variety of niches. If a multipurpose theme takes lots of hacking to use, what’s the point?

Now that you know what I was looking for, let’s dig into the list!

1. Oshine


Oshine is a popular multipurpose theme from Envato Elite author brendexponents. It has over 14,000 sales with a stellar 4.78-star rating, making it one of the more popular options out there.

Oshine ships with 27 different demos, which makes it easy to create a number of different website styles. And it also comes with brandexponents custom Tatsu page builder, as well as 10 different header layout combinations and tons of shortcode modules.

WooCommerce and WPML support are just a few of the theme’s many other features.

Price: $39 | More Information

2. Jevelin


Jevelin is a multipurpose theme with an impressive 4.88-star rating on over 1,200 sales.

It comes with 9 different header layouts, 40+ unique elements, and 6+ default blog and portfolio layouts. On top of all of those options, you’ll also get 12 different layouts to help you launch your site quickly.

Price: $59 | More Information

3. Kalium


Kalium is another popular option from Envato Power Elite Author Laborator. It has a 4.91-star rating on its over 13,000 sales, which is tough to argue with!

Why is the rating so good? Perhaps because Kalium ships with over 10 different demos, awesome typography support (including support for Adobe Typekit), tons of shortcodes, 30+ portfolio types, and an array of other features.

It also fully supports both WooCommerce and WPML.

Price: $59 | More Information

4. Avada


With over 311,000 sales, Avada is the #1 selling theme of all time on ThemeForest (among all themes, not just multipurpose themes). It ships with a huge number of demos, making it truly a “swiss army knife” of WordPress themes.

You get the Fusion page builder, tons of customization options, and a huge support ecosystem.

Other features include:

  • 25+ theme options panels
  • Revolution Slider
  • Mega menus
  • 3 portfolio layouts and 6 different blog layouts

Price: $60 | More Information

5. Total


Total is a multipurpose offering from WPExplorer with over 23,000 sales and a 4.83-star rating.

It includes drag and drop editing with Visual Composer, responsive design, over 40 different demos, and custom footer and header building (also through Visual Composer).

True to its name, Total aims to be the “total” WordPress theme solution.

Price: $59 | More Information

6. Brooklyn


Brooklyn is a multipurpose offering from Envato Power Elite Author UnitedThemes. It boasts a 4.64-star rating on its over 25,000 sales.

With Brooklyn, you get 23 different demos, 86 different page templates, and a variety of hero title styles. Like many other multipurpose themes, it also ships with Visual Composer and Revolution Slider included in the price.

Price: $34 | More Information

7. Uncode


Uncode is another popular ThemeForest multipurpose offering. Coming from Power Elite Author undsgn, it has a great 4.85-star rating on its 20,000+ sales.

Uncode comes with 30 different website concepts covering a range of niches, as well as Visual Composer, Revolution Slider, and support for WooCommerce and WPML.

Beautiful custom grids round out the awesome feature set.

Price: $59 | More Information

8. TheFox


TheFox is the WordPress theme version of the best-selling ThemeForest template of all time.

It comes with 30 different homepage demos across a variety of verticals. And it also includes Visual Composer for easy page building.

With a 4.72-star rating on over 7,500 sales, TheFox is another great multipurpose option.

Price: $59 | More Information

9. X Theme


Like Avada, X Theme is another one of the all-time best sellers at ThemeForest, coming in at over 145,000 sales and a 4.75-star rating.

X Theme comes with the Cornerstone page builder and tons of standard and expanded website demos across a variety of verticals such as churches, restaurants, and spas.

X Theme also uses the WordPress customizer, which makes for easy real-time editing. And you’ll also get custom shortcodes and a variety of header/menu layouts.

Price: $65 | More Information

10. Royal


Royal is a Twitter Bootstrap-based multipurpose theme from Envato Power Elite Author 8themes. With its 60+ demos, you can quickly create a wide variety of websites, whether you’re running an eCommerce store, a corporate site, or just want a slick one-page design.

With your purchase, you’ll also get Visual Composer, Essential Grid, Shortcodes Ultimate, and more, which gives you great value for your money.

Price: $59 | More Information

11. Enfold


Enfold is another mainstay of the multipurpose theme world. Its default demo ships with over 100 custom posts and pages. And it also includes a number of other demos outside that default content.

You’ll get an integrated form builder and page builder, as well as tons of shortcodes and WooCommerce/WPML support.

Price: $60 | More Information

12. Layers


Layers is a multipurpose theme with an interesting pricing strategy. Instead of charging for the theme, Layers charges for extensions and a Pro version. The default theme is free.

It’s responsive, includes a point and click website editor, and also offers a library of page layout presets.

Price: Free version. Or $59 for Layers Pro | More Information



KALLYAS boasts a 4.68-star rating on its over 24,000 sales. Perhaps that’s because hogash, the author behind KALLYAS, offers up new demos each month.

Currently, that means KALLYAS has demos for a variety of topics like travel, portfolio sites, construction, photographers, and lots more.

KALLYAS also ships with a visual website builder, tons of elements, and lots more.

Price: $69 | More Information

14. Impreza


Impreza is a beautiful multipurpose theme that currently comes with 9 different demos to help you get started. It has a great 4.88-star rating on its almost 25,000 sales and comes from Envato Power Elite Author UpSolution.

Impreza ships with Visual Composer built in and lets you visually build out your header and footers.

Other features include:

  • Slider Revolution
  • WooCommerce/WPML support
  • 17 portfolio grid styles
  • 6 different blog layouts

Price: $59 | More Information

15. Presence


Presence is a premium multipurpose theme from WPZoom that ships with 10 different demo sites for uses such as music, education, real estate, and more.

It has 6 predefined color schemes and supports a variety of blog layouts and sliders.

With Presence, you’ll also get:

  • Built-in page builder
  • Custom widgets
  • One-click demo content import

Price: $69 | More Information

16. H-Code


H-Code is a gorgeous multipurpose WordPress theme from Envato Elite Author themezaa. While it is multipurpose, I think its design style lends itself more towards creative uses.

H-Code ships with:

  • 57 ready to use website concepts
  • Visual Composer and Slider Revolution
  • WooCommerce support

Price: $60 | More Information

17. Ultra


Themify Ultra is a powerful multipurpose theme that makes it easy to customize every aspect of your site.

It ships with a number of “skins” that help you quickly create a website for niches like restaurants, weddings, fitness, lawyers, and more. Or, you can use the 60+ pre-designed layouts to mix and match as needed. The 15 header/page styles give you plenty of flexibility.

Beyond those core features, you’ll also get:

  • Themify Builder
  • Mega-menu support
  • Image filters
  • WooCommerce support

Price: $49 | More Information

18. Jupiter


Jupiter’s claim to fame is its 100+ pre-built templates, which make it easy to create a variety of website types. Perhaps that’s why it has over 58,000 sales and a 4.73-star rating.

Beyond those templates, Jupiter also offers 18 different header styles, mega menus, and different navigation styles. Other features include:

  • Customized Visual Composer
  • 10 custom post types and 14 custom widgets
  • Adobe Typekit integration
  • WooCommerce support

Price: $59 | More Information

19. Envision


Envision is a multipurpose theme from Elite Author orqun that has an impressive 4.86-star rating on its over 3,900 sales.

This theme offers over 20+ pre-built layouts, sticky headers, mega menu support, and unlimited color skins. You also get plenty of other features like:

  • WooCommerce and bbPress support
  • WPML support
  • CSS entrance effects
  • Advanced portfolio options

Price: $59 | More Information

20. TheGem


TheGem offers a huge array of pre-built content to help you get your site set up quickly.

First off, it has over 50 detailed creative concepts. But beyond that, it also offers 150+ pre-built page templates and 8+ navigation styles.

Mega menus, different blog styles, gallery layouts…they’re all there. And you also get built-in Visual Composer and Revolution Slider if you want to add new styling.

TheGem is a fairly recent release, but it’s already racked up 6,000+ sales and a 4.81-star rating.

Price: $39 | More Information


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